A case study reveals that a Twitter banter between rival fast-food brands led to a 426% increase in online searches and a 54% increase in offline sales for the feature brand.
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Taylor Hermes, an assistant professor of anthropology at the U of A, received a grant of €100,000 to research the evolution and spread of the plague-causing bacterium Yersinia pestis during the Bronze Age.
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Most AI diagnostic tools are black boxes, but the new approach allows doctors and patients to understand how the computer reached a diagnosis.
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Agricultural economist Jada Thompson explains why the current strain of bird flu has lingered for years and how Arkansas has been affected.
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For the January podcast, Julian Fairey, associate professor of civil engineering, discusses the discovery of a new compound formed by the decomposition of inorganic chloramine disinfectants in drinking water.
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In December’s podcast, exercise science professor Michelle Gray offers tips to slow both the physical and cognitive declines of age.
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University Breaks Ground on One-of-a-Kind Semiconductor Facility
