Category: Field Notes

Prescribed burning, also called controlled burning, is a widely used forest management technique in Northwest Arkansas. The fire burns away much of the litter layer (dead leaves and small twigs) on the forest floor. Logs and other pieces of dead wood can be burned to some extent, but the usual effect of the fire is to leave at least the larger pieces charred. The ecological effects of prescribed burning on forests are not completely understood because the appropriate studies have never been carried out. Steven Stephenson, a research professor in the Department of Biological Sciences and an expert in the...

  ‘Marketing in Rome – An American Consumer in Italy’ allows students to earn six hours of marketing credit while studying at the University of Arkansas Rome Center. Two classes in consumer behavior and marketing research were designed to cover the class material with a focus on Italy and Rome in particular. Over a five-week summer session, students explored Rome and several parts of Italy and worked with Roman businesses on a marketing research project. Students became Roman consumers by living in an apartment and shopping and exploring Rome via public transit. The following is account of this experience written by Molly...