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Wood Going to Mexico City to Study Effects of Earthquake

Last week’s magnitude 7.1 earthquake near Puebla, Mexico, killed and injured hundreds of people and caused widespread damage to structures in Mexico City, despite the epicenter being more than 70 miles from the capital. Civil engineering professor Clint Wood, a geotechnical-engineering specialist, will travel to Mexico City this week to study the earthquake’s impact on buildings and infrastructure in the area. Wood was chosen to participate in a Geotechnical Extreme Events Reconnaissance, or GEER, mission sponsored by the National Science Foundation. GEER conducts reconnaissance efforts of extreme events such as earthquakes, tsunamis and hurricanes. The team will gather data...

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Do Deep Promotional Discounts Work? New Study Sheds Light on Strategy

Many retailers employ discounts to attract customers, but it can be difficult for businesses to know what effect these discounts have on overall store performance, and few studies have analyzed store-level data to know for sure whether this strategy works. A new study published in the Journal of Retailing shows that promotional discounts increase store traffic and lead to higher overall profits, especially if the advertised products are staples – items such as meat and produce that are purchased frequently and by many customers. “Our results validate the widespread use of price promotions supported by feature advertising, such as...

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